How to Cut it in the Media

 A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine

Discusses how to react to press inquiries

Teaches how to be proactive in PR

Explains how to spot a good case study for the press

Guides you in using social media as a medical professional

Prepares you for an awkward interview

Explores how to get the best from a PR agency


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ISBN: 9781842145494 Categories: , Tag:


Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic Field
The controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding:

  • Journalists’ motives
  • Press outlets and their audiences
  • Proactive and reactive PR
  • How to handle difficult interviews
  • The risks of “going public” on an issue

This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.

  • Table of Contents

    Botox Babylon
    Why Talk to the Press? What Do We Mean by Public Relations (PR)? Reactive PR
    Proactive PR
    What Is Newsworthy? Knowing Your Audience
    Tools of the Trade
    Pitching to Journalists
    Interview Techniques

Weight 3 kg
Dimensions 26 × 37 × 3 cm